BP approached us to devise a series of online branded content films to highlight their involvement with the Glasgow 2014 Commonwealth Games. The films combined an observational documentary approach with raw personal intimacy to tell the individual ‘Striving for Better’ stories of the athletes.
To promote the films we took a proactive approach and solely produced and developed a 60 second teaser based on the series to engage audiences and drive traffic to the branded content films. The teaser is a poetic piece that combines a cinematic approach with the real life insight of documentary film making to take the audience of an emotive journey of the constant drive and determination of the athletes that BP sponsor.
Strive for Better
“It's not just a job, it's my whole life.”
“When everything is on fire and the lactic acid starts rushing through your system; that's when you know you're getting faster. ”